Detailed Up

Branding

Detailed Up is a premium car detailing service in Leamington Spa, UK.

The client wanted a simple logo to go on social media, business cards, t-shirts, hoodies, caps, and in the future, a livery on a vehicle.

The client had an idea of what they wanted in terms of shape and the arrow in the centre so I explored some different ideas to make sure that the logo
scaled down well.

I wanted to give a subtle indication that this was
automotive related, which is why I added a tyre tread
around the exterior circle.