Waxx is a new sunglasses and apparel brand aimed at the ski and surf markets. The logo was designed to be simple and easy to read when placed on the sunglasses lens.
The colour palette is a nod to the retro era of skiing, with the hot pink/red being the prominent colour.
I have also developed a crest for the brand, which is to be used on merchandise and on the website.
Much more to come on this brand soon.